Affiliate Program

We invite publishers, streamers, and marketing partners to join the TrueLuck affiliate program. We build practical, long-term partnerships with Canadian-focused partners who drive quality traffic and want a straightforward way to monetise their audience. Our approach is collaborative and operational: clear reporting, localised materials, and responsive partner support.

Program purpose

Our affiliate programme is designed to connect content creators and marketing partners with a reliable online casino brand serving Canadian players. We aim to convert engaged audiences into verified customers while ensuring compliance with local rules and responsible gaming practices. Partners benefit from a single point of contact and a predictable workflow for tracking, reporting, and payments.

Partnership benefits

We offer a set of partner-focused benefits tailored to Canadian affiliates. These include flexible commercial arrangements, localised marketing assets in Canadian English, and timely payouts. Partners also gain access to multi-campaign support, promotional calendars, and creative updates so campaigns remain current and in line with regional preferences.

Commission structure

Model options

We work with several common commercial models to suit different partner types and traffic profiles. Available options include revenue share, cost-per-acquisition (CPA), and hybrid deals. Specific terms are negotiated based on traffic quality, geography, and volume, allowing us to build a plan that aligns with your performance.

Payments and terms

Payments are processed on a regular schedule and can be set up in CAD where applicable. We provide clear invoicing and settlement statements. All financial terms, thresholds, and payment methods are agreed up front in your affiliate agreement.

Tracking and reporting transparency

We provide partners with a real-time reporting dashboard that shows clicks, conversions, active players, and revenue metrics. Reporting is designed for clarity so you can measure campaign performance and optimise quickly. We also enforce transparent policies around traffic quality and fraud prevention to protect both partners and players.

Marketing tools and support

Partners receive a toolkit of creatives and assets optimised for Canadian audiences, including banners, landing pages, and UTM-friendly links. Our affiliate managers support campaign setup, A/B testing suggestions, and seasonal activations. We’re available to discuss co-branded opportunities and custom landing pages where suitable.

Long-term cooperation

We value steady, compliant partnerships. Regular performance reviews allow us to refine offers and promotional plans. High-performing partners are considered for bespoke arrangements and priority support. To start a conversation, contact our team at [email protected] and we’ll arrange an introduction and a walkthrough of the programme.